Photography

Professional pictures on your website and social media channels have a big role to play on how you are perceived by those who are viewing them.

If you want to be seen as a leading realtor in the Rhode Island market then you need images that match your pricing and your brand.

Some real estate businesses try to justify low-budget property images by saying they don’t believe incorporating professional real estate photography into their process is worth it.

The problem with this is that those lower quality pictures are reflecting your reputation every day they are online. If those photos are not amazing, if they don't make potential buyers and sellers say, 'Wow, we have to call this agent,” then those photos are not working as they should. That is counter intuitive to bring in more clients, add more revenue to your bottom line, and present the right look for your company. 

The photos and other visual media content you have should be doing that for you by:

1. Building your brand.

A potential buyer’s ability to determine the quality of your services, and the benefits of choosing you as their realtor just by looking at your website impacts your brand image. When buyers can easily see what working with you is like, and how it brings exciting results for others, it strengthens your brand image. A stronger brand image, in turn, improves perceptions of quality and benefits.

2. Bring in more clients.

What kind of images do you want next to your face and logo on your website? Pleasing, attractive and quality visuals will get seekers to consider taking the next step, calling you.

3. Match your position.

Our images convey quality, attention to detail, competence, professionalism, interest and engagement. All of these values also come through for you as a realtor when you choose us as your source for real estate media content

Your partner in Rhode Island Real Estate, helping you reach your goal for more buyers and sellers at your door.

We build cooperative business relationships as the go-to for all your visual marketing needs. 

Working as a team with our clients, we focus on delivering a superior result for them and we do that in the following ways:

• Superior photographic knowledge:

  We have delivered nearly 500 property images to date. Operating with more than 30 years of experience in both photography and floor plan design.

•  Exceptional communication:

  It can be frustrating when you don’t know what’s happening. We focus on keeping our partners fully informed every step of the process, with prompt, quality service you can count on. 

•  A simple pricing plan:

  We include everything our clients need in one simple plan. No complicated agreements, or extra fees for standard editing such as sky replacements. Just everything you need at an affordable price.

Does picture quality really matter when
promoting your real estate business?

When people search for a service online today, they expect a first-class visual experience. More than 50% think a high-quality photo of a product is more important. 

In a 2018 survey of real estate buyers and sellers, the National Association of Realtors found that that 89% of buyers who used the internet when searching found photos of a home for sale to be very useful, and that’s higher than detailed information about the property (84%) and real estate agent contact info (42%). 

The photos you use are among the most important things on your company website. In other words, the images you use matter as much or more than your words. 

Sellers want to be confident that their home will be represented by the highest quality image possible. Buyers will be drawn to you if the images of your properties express a home’s character and charm.  

Sheila Dahlgren, Senior Vice President of marketing at Scene7, said:

“People do not buy what they cannot see, so the higher the quality and resolution of your imagery, the better your results will be.”

That's an important consideration when you're a realtor. You’re not selling products in a store that people can pick up and hold before buying. Rather, your potential clients will often decide whether or not to call an agent based on what they see on your website. 

That's why quality images matter.